Audio & Radio > Product & Service

ARK

Y&R CHICAGO, Chicago / CRAFTSMAN / 2011

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

ScriptInEnglish

SFX: HAMMERINGVO: Phil is building an ark. You know, just in case.An animal lover at heart, he feels compelled to rescue not just two of every species, but the entire species of every species.It’s a tall order. Some might say of biblical proportions. But Phil has Craftsman hand tools.With a lifetime warranty, his tools can last forever. So he can build something that takes forever.

Phil’s already made a great deal of progress.Five of the eight tennis courts are laid.The parrot saunas are coming along, as are the shuffleboard courts.

But Phil knows there’s a lot more to do. After all, an infinite number of staterooms don’t happen overnight.No, that takes time, most likely forever.Fortunately, Craftsman hand tools let you work forever.Craftsman. Trust in your hands.

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