Media > Product and Service
CAR INSURANCE
EURO RSCG, Dusseldorf / TRANSPARENT / 2007
Overview
Credits
OVERVIEW
CommunicationGoal
Aha.de is a new portal that compares insurances. The task was to launch the website with a billboard campaign that would draw a lot of attention to the portal and show how important it is to look for the right insurance in time.
Effectiveness
Awareness created by direct contact and a strong PR-effect that resulted in a huge amount of press articles. Instantly the website was visited by 100,000 curious users (330,000 pi).
Execution
The billboard installation confronts the viewer with an extraordinarily realistic – and true - insurance case: at exposed cases all over the country, billboards became real locations of car accidents.
MediaStrategy
Men and women between 25 and 40.
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