During The Art of the H3ist, the audience was invited to join in this completely immersive interactive campaign through every possible type of media (TV, print, radio, Web sites, live events, Web movies, online banners live actors, emails, blogs, cell phone texting and more) to create a 24-hour-a-day alternate reality. This interactive campaign blurred the lines between fact and fiction, causing the consumer not just to watch The Art of the H3ist unfold, but to actually play a role in it. Following are highlights from The H3ist.