Outdoor > Ambient
McKINNEY, Durham / BIG BOSS BREWING COMPANY / 2013
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AmbientExecutionDescription
To help regional brewer, Big Boss Brewery, stand out at busy beer festival and bars we created an unforgettable beer sampling experience. We created the world’s first arcade machine-slash-beer-dispenser.
Dubbed the Beercade, it travels to bars, events like Oktoberfests, and major beer festivals. Tasters can walk right up to machine, insert their cups and fight for their beer samples in a custom game called “The Last Barfighter.”
Players choose from five characters based on Big Boss’s signature brews and fight three rounds against their opponent. The last one standing receives a trial-sized pour directly from the keg inside the machine.
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