Social and Influencer > Websites & Microsites
McKINNEY, Durham / SHERWIN WILLIAMS / 2012
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Chip It! is an interactive tool from Sherwin-Williams that instantly turns any picture on any website into a palette pulled from more than 1,500 paint colours. With one click, the first-of-its-kind bookmarklet analyses the colours from any picture selected online and identifies the corresponding Sherwin-Williams paint colours. The top paint colours are saved alongside the original image so they can be shared or used for future paint projects. The Chip It! tool allows you to turn the entire Internet into your own personal paint library, and it makes choosing colours for your home more simple than ever.
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