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MR. CLICHE

HUNGRY MAN, New York / UNILEVER / 2004

Awards:

Shortlisted Cannes Lions
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Fast talkin and smooth walkin, Mr. Cliché knows just the right line for just the right occasion, but without the help of Lipton’s Cup-a-Soup, he goes into a 3pm slump, and confuses people with mixed up cliches. After having soup, he is back on track and makes sense.