Film > TV / Cinema Film: Sectors

FIRST DANCE

TBWA\Media Arts Lab, Los Angeles / APPLE / 2018

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

The film captures some of the very first dances of same-sex couples who are finally able to get married, with marriage equality now law in Australia. All the weddings depicted are of real couples, and the film is entirely shot on iPhone X. It represents both a powerful demonstration of Apple’s values, and of iPhone X’s camera – the perfect tool to capture life’s most important moments. The film ran nationwide, and was timed to coincide with the 40th anniversary of the Gay & Lesbian Mardi Gras – Sydney’s world-famous festival of pride, diversity and inclusion.

EntrySummary

After a drawn out national vote, marriage equality finally became reality in Australia in 2018, and the country started to see its first same-sex weddings. They occurred in the lead up to the 40th anniversary of the Sydney Gay & Lesbian Mardi Gras - the perfect moment for Apple to celebrate this historic event.

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