Magazines are inherently a visually gripping medium and the front and back cover are the most coveted placements on them. While brands have always advertised on the back covers of magazines, iPhone 7 Plus went where no smartphone camera has gone before: the front cover of major publications around the world. Apple has always existed at the cross section of technology and liberal arts. This campaign put powerful technology in the hands of top notch photographers to create beautiful covers that proved the quality of the iPhone 7 Plus camera through their output.