Outdoor > Ambient
Y&R ISTANBUL, Istanbul / MEPHISTO / 2018
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People who were going to buy pens, try them to see the colour on empty trial papers. All they do is a scribble on the paper and the paper is thrown away. Moreover, these papers had to be refilled more than two times a day. Mephisto was highly upset about the paper waste people were causing and they wanted to make something to stop this and create awareness about it.
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