Outdoor > Posters: Sectors

LOVE IS NATURAL - LIONS

Y&R ISTANBUL, Istanbul / ANIMAL PLANET / 2018

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Digital Proof JPG
1 of 0 items

Overview

Credits

OVERVIEW

BriefExplanation

EntrySummary

Although the new generations are more conscious, sadly, for the majority of Turkish people homosexuality is still a taboo. This topic is treated as if it does not exist, neither people dare to talk about it nor they are given the chance to get educated. The patriarchal cultural codes of the Turkish society label homosexual relationships as “unnatural” as opposed to the “natural” heterosexual relationships. Whereas, there is a solid fact to prove that homosexuality is “natural”; the animals. Same-sex pairing is not just normal in the animal kingdom — it is even common. Studies suggest that about 1,500 animal species are known to practice same-sex coupling — from insects, to fish, birds and mammals. So, we aimed to raise people’s awareness about homosexuality in the most natural way possible by showing candid intimate moments of animals.

More Entries from Corporate Social Responsibility (CSR) / Corporate Image in Outdoor

24 items

Grand Prix Cannes Lions
NEXT EXIT

Retail

NEXT EXIT

MCDONALD'S, COSSETTE

(opens in a new tab)

More Entries from Y&R ISTANBUL

24 items

Bronze Cannes Lions
SHEEP

Home Appliances, Furnishings, Electronics & Audio-Visual

SHEEP

ARCELIK, Y&R ISTANBUL

(opens in a new tab)