Outdoor > Posters: Sectors
Y&R ISTANBUL, Istanbul / ANIMAL PLANET / 2018
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Although the new generations are more conscious, sadly, for the majority of Turkish people homosexuality is still a taboo. This topic is treated as if it does not exist, neither people dare to talk about it nor they are given the chance to get educated. The patriarchal cultural codes of the Turkish society label homosexual relationships as “unnatural” as opposed to the “natural” heterosexual relationships. Whereas, there is a solid fact to prove that homosexuality is “natural”; the animals. Same-sex pairing is not just normal in the animal kingdom — it is even common. Studies suggest that about 1,500 animal species are known to practice same-sex coupling — from insects, to fish, birds and mammals. So, we aimed to raise people’s awareness about homosexuality in the most natural way possible by showing candid intimate moments of animals.
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