Media > Channels
MUSEO, Santiago / CARLSBERG / 2018
Overview
Credits
CampaignDescription
Show on TV a Carlsberg Ad that gives you back what you actually want to see.
Execution
A simple ad showing beer with a voice over that invites you to keep on enjoying the show you want to see.
Outcome
We build brand awareness and positioning and the spot was even commented in our social media, with people thanking the initiative.
Relevancy
Because it innovates in a way a simple 15 second ad can give back what the audience actually wants to see: TV Shows.
Strategy
We bought full commercial breaks during prime hours, that always last 4 minutes and we aired a spot that only lasted 15 seconds. Thanks to this idea, consumers watched their programs uninterrupted.
Synopsis
People don't want to see advertising, because it interrupts most of the time.
With these in mind, we faced the challenge of launching Carlsberg beer in Chile: "Probably the best beer in the world".
So if we are talking about the best beer in the world, we shouldn’t advertise like everybody else does.
More Entries from Use of TV & Other Screens in Media
24 items
More Entries from MUSEO
24 items