Show on TV a Carlsberg Ad that gives you back what you actually want to see.

A simple ad showing beer with a voice over that invites you to keep on enjoying the show you want to see.

We build brand awareness and positioning and the spot was even commented in our social media, with people thanking the initiative.

Because it innovates in a way a simple 15 second ad can give back what the audience actually wants to see: TV Shows.

We bought full commercial breaks during prime hours, that always last 4 minutes and we aired a spot that only lasted 15 seconds. Thanks to this idea, consumers watched their programs uninterrupted.

People don't want to see advertising, because it interrupts most of the time.

With these in mind, we faced the challenge of launching Carlsberg beer in Chile: "Probably the best beer in the world".

So if we are talking about the best beer in the world, we shouldn’t advertise like everybody else does.