On Twitter, we can change our names to the gender we want, so 3 hours before the Academy Awards, Súbela Radio changed its Twitter name to Daniela Vega and tweeted to join the cause.

A simple tweet at the right time, capable of drawing the attention of the public, the media and influencers.

Thousands of people changing their usernames.

Trending Topic,

Hundreds of Media impressions.

A RESPONSE FROM THE PRESIDENT CALLING THIS AN "EXTREME URGENT LAW".

Because with a simple tweet at the right time, it was a social phenomenon.

Touch the core of the audience with something unique: their own names.

Invite them to be a part of it changing their usernames on Twitter.

The campaign aired just before the transmission began, giving us perfect timing.

n Chile, transgender people can’t change their names in their IDs.

A main character of this problem is Daniela Vega, the transgender actress of the Chilean film "A Fantastic Woman", nominated for an Oscar.

We wanted to help changing this reality.