Entertainment Lions For Music > Excellence in Music
MUSEO, Santiago / SUBELA RADIO / 2018
Overview
Credits
CampaignDescription
Musicians have compose songs influenced by his work,
but have never pretend to tell Victor Jara’s murder story with them.
The idea was to tribute him with famous songs… songs that chilean people recognize,
but given them a complete new meaning:
To tell his brutal way of death through them.
Execution
Broadcast in the radio a music mush that tells another story.
Outcome
Support of the entire music industry.
Social Media conversation.
Relevancy
Because using only famous songs, that everyone knows, we were able to tell another story:
the brutal death story to tribute the most important musician in Chile's folk music.
Strategy
Touch people with music they know by a different way.
Synopsis
On September 11, 1973, Chile wakes up with a Hawker Hunter airplanes attack, from the Chilean Air Force.
A Military Coup that decided to put an end to the government and to all artistic expressions that influenced people's free thinking.
One of the artists was Víctor Jara, who was arrested and taken to a Stadium (that today has his name), where he was tortured and murdered.
Víctor Jara was a songwriter, a performer and an artist that promoted Chilean music and represented the working class values locally and internationally, leaving a legacy that reverberates until today.
Most Chilean and Latin-Americans musicians are influenced by his image.
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