The radio commercial starts with a young girl asking her father where babies come from when suddenly, a 3rd party (voice of reason) announcer interrupts, warning Dad of the implications of saying the wrong thing. The voice of reason suggests that Dad should rather think before answering and consider what Elliott (Elliott Removals & Relocations) would do in the situation. After listening to the announcer carefully, Dad answers his daughter’s question perfectly, smoothly dodging the tricky question. The announcer celebrates Dad’s smooth move and compares it to the well considered, smooth moving capability of Elliott Removals & Relocations.

In South Africa, the name “Elliott” is a household name, synonymous with the well established furniture removals company that is Elliott Removals & Relocations. In operation since 1947, Elliott Removals & Relocations is notorious for its smooth, well considered moves and is commonly accepted as the premium moving company in South Africa.

Smooth furniture removal - DAD:

Little Girl: Dad, where do babies come from?

SFX: We hear a record scratch

ANNCR: Dad, stop! Think. This is a huge, important question in your daughter's life, and needs to be handled delicately. Too much information will lead to a lifetime of therapy, not enough information will also lead to a lifetime of therapy. But you do need to respond, with honesty and confidence. Think, “What would Elliott do?”

Dad: Hmmm? You should ask mommy, that’s her department.

ANNCR: Smooth move dad, smooth move.

ANNCR: For well considered, smooth moves, Elliott is amazing.