The radio commercial starts with a woman asking her partner, Dave, if he thinks her best friend Jennifer is hot when suddenly, a 3rd party (voice of reason) announcer interrupts, warning Brian of the implications of saying the wrong thing. The voice of reason suggests that Dave should rather think before answering and consider what Elliott (Elliott Removals & Relocations) would do in the situation. After listening to the announcer carefully Dave gives the perfect answer, smoothly dodging the tricky question. The announcer celebrates Dave’s smooth move and compares it to the well considered, smooth moving capability of Elliott Removals & Relocations.

In South Africa, the name “Elliott” is a household name, synonymous with the well established furniture removals company that is Elliott Removals & Relocations. In operation since 1947, Elliott Removals & Relocations is notorious for its smooth, well considered moves and is commonly accepted as the premium moving company in South Africa.

Smooth furniture removal - FRIEND:

Jane: Dave, Baby, you know my best friend, Jennifer? She’s kinda hot hey?

SFX: We hear a record scratch

ANNCR: Dave, stop! It’s a trap! You need an exit strategy. Consider all the angles. Admitting she’s hot will lead to your demise. However, saying “no” means insulting “best friend” Jennifer, it also means you think your "darling angel" is a bad judge of character. Think Dave, “What would Elliott do?”

Dave: Well I never really noticed, but remind me to look next time.

ANNCR: Smooth move Dave, smooth move.

ANNCR: For well considered, smooth moves, Elliott is amazing.