Ana is on a journey of discovery.

Her curious soul drives her to undertake this journey.

Her quick mind ensures she’s up to the task.

Her heart and her passion, lastly, enable her to take the right path.

These three elements, representing the three perfectly balanced parts making up Negroni, also enable her to find her own equilibrium.

Around her is Milan, a city that talks to Ana and shows her the way, always signalled by the colour red.

There’s also a man, who accompanies her for only some of the way but is an enigmatic and sensual presence throughout the film.

There are the Red Hands, who seem to know more about this world than anyone else.

All these elements accompany the protagonist on a journey full of suspense that will lead her to discover what’s hidden at the end of this “intriguing and pleasurable journey into the unknown”.

Developing the Red Diaries platform, Campari’s 2019 campaign takes viewers on a journey around a mysterious red-hued world in an intriguing Milan that becomes fellow traveller and guide along the way.

In the year of the Negroni Centenary, this legendary cocktail plays a central role in signalling the key moments in the story, of which it becomes an integral part.

Entitled “Entering Red”, the film’s leads are a Cuban actress who is attracting the spotlights in Hollywood, Ana de Armas, and the young and already well established Italian actor Lorenzo Richelmy, both under the expert guidance of one of Italy’s best directors, award-collecting Matteo Garrone, of worldwide renown for films like “Gomorra”, “Il Racconto dei Racconti” and the recent “Dogman”.

A series of cameos are provided by seven Influencers from various countries and the six best Red Hands from all over the world.

The city of Milan has been reinterpreted in a completely new way.

The red color that pervades it, is always the result of a real lighting set up and not of post-production.

All the locations have been rebuilt to give a sense of intrigue and mystery, even secret passages have been built, but all these places are perfectly credible in this reimagined Milan.

The city itself speaks thanks to an art direction choice, the color red, which guides the protagonist along her path.