Facebook has a long list of regulations on branded content. One of the most pervasive restrictions is the 20% rule:

Before posting, an automated algorithm checks the percentage of text within the post’s visual. If it’s more than 20%, the post is rejected.

To help our brand speak up without restrictions, we created a font that could outsmart Facebook.

To bypass this limitation, Snow Skin, a new brand of beauty supplements, created a font that could outsmart Facebook’s text detection algorithms.

We made a typeface out of images so when the post was uploaded, the algorithm would identify the copy as visuals allowing us to bypass the 20% rule entirely.