The use of color was a central part of the storytelling. The scenes moved from black and white into vividly colorful, as we transition from the classical, heritage of the brand into the contemporary dreamlike world of Tiffany. It is filled with color, joy and sophistication

The thoughtful production design created a modern-day New York Dream. Strategically using the brand’s signature blue, we create an immersive new Tiffany tinged world. Flower filled art installations adorn street lights and trash cans, scaffolding and streets are lined and draped with Tiffany Blue.

As our heroine progresses through each location, the scope and scale grows, creating an ever crescendoing magical world of Tiffany.

Our music choice was one of the key ingredients to the entire program. Recording a modern version of “Moon River,” a song from a classic and beloved film that fans everywhere associate with Tiffany, was a natural part of creating a campaign that celebrates the magic of Tiffany and New York City.

For the song collaboration, A$AP Ferg shares Tiffany’s New York City roots, and Elle Fanning is a longtime friend of the house whose musical talent we were delighted to help showcase. Riffing on the original lyrics became a critical part of the storytelling and helped telegraph the creative platform “Believe in Dreams” in a ground-breaking way.