Film > TV / Cinema Film: Sectors

TIFFANY & CO PAPER FLOWERS LAUNCH CAMPAIGN

LAIRD+PARTNERS, New York / TIFFANY & CO. / 2019

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We open with an homage to a classic film, where Elle Fanning plays our modern-day Audrey Hepburn, crossing New York’s Fifth Avenue to arrive in front of Tiffany & Co’s iconic store. As she dreamily gazes at the diamonds in the window, they spring to life. She turns to discover that New York has transformed from black and white to vivid color: a fantasy world covered in flowers and Tiffany Blue. Dancing to a remix of Moon River featuring hip-hop artist A$AP Ferg, she is joined by a cast of joyful NYC characters. An irreverent dance routine takes them across the magically color-filled city, before she is spun into the air and jolted back to reality. Instantly, we’re back in grayscale, outside Tiffany & Co. As Elle walks away, with a hint of dance in her step, we’re left to wonder- was it all a dream?

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