In order to introduce Target's recent expansion into the Canadian market, Laird + Partners developed a multi-language ad that characterizes the American retail giant as a friendly new neighbor. The creative approach is rooted in the idea that a neighbor is not defined by location but, by a mindset -an emotional connection from shared experiences. "Neighbors" was the next platform that perfectly evolved a national iconography into a local sentiment in advance of local store openings, all the while maintaining consistency with Target's authentic but humble campaign. The TV spot taps into this sentiment, as the story travels through Canadian neighborhoods viewing the neighborly interactions between different people all across the country. The story is told through the POV of Bullseye, the Target mascot, as he rides passenger in a Ural side car. Along the way the viewer sees dynamic wide-angle views of the beautifully diverse Canadian neighborhoods and life in Canada from the West to the East coast, ensuring the spot was anything but cliche. Additionally, we were able to license, for the first time in history, the globally recognized theme song to "Mister. Rogers' Neighborhood" paying homage to the shows origins in Canada.