Pharma > Product or Service Promotion
EDWARDS STORKS
VCCP HEALTH, London / EDWARDS INSPIRIS RESILIA / 2020
Awards:
Overview
Credits
OVERVIEW
Write a short summary of what happens in the film.
We see heart valve replacement patients returning to the lives they love feeling ‘reborn’ – i.e. back at full capacity again, after successful surgery with the INSPIRIS RESILIA heart valve.
Tell the jury the animation / visual effects used and summarise any relevant challenges or techniques.
A 3D illustrative approach combines with filmic cinematography, using depth of field to ensure our characters are always central to the film.
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
ABPI code of conduct – heart valve is classed as a device.
Describe the target audience and why your work is relevant to them.
Cardiologists and cardiac surgeons who guide heart valve replacement patients through their choice of heart valve.
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