Pharma > Healthcare Professional Engagement
VCCP HEALTH, London / TEVA / 2022
Overview
Credits
Write a short summary of what happens in the film
The film shows a woman visiting a hospital for yet another chemotherapy session, accompanied by her husband. They walk in from the car park to sit in the waiting room. She is pale, worn down, disconnected, sad. As they sit in the chemotherapy room, a nurse dims the lights and a hospital curtain is pulled back to reveal…a stage! A girl in a sequin jacket plays the guitar, providing our soundtrack. This is the start of the Chemo Show. Our performers (who actually perform for patients in real life) take to the stage one by one. The audience laugh and clap. The woman and her husband smile at each other, warmed by this unexpected moment of humanity.
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
There are no restrictions as we are not advertising a product.
Describe the target audience and why your work is relevant to them.
We needed to reach people involved in initiatives that help patients in non-medical ways. Collaborating with hospital performers to create The Chemo Show meant our audience heard from people doing similar activities in social interviews, and saw a film highlighting the importance of their work.
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