Pharma > Disease Awareness & Understanding
LEO PHARMA THREADS
VCCP HEALTH, London / LEO PHARMA / 2019
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Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
The ABPI code applies in the UK where this campaign ran.
Describe the target audience and why your work is relevant to them.
The target audience for this campaign was disengaged, underserved psoriasis patients. These patients are resigned to living with itchy psoriasis despite it affecting their sleep, mood and concentration. They have become accustomed to accepting this as a way of life and so don't seek more from their GP.
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