The Two Lives of Sara, Roche’s brand film on Multiple Sclerosis, tells the story of Sara’s life in two parallel realities – one where she gets a new treatment for MS, and another where she doesn’t.

Advertising any prescription drugs is not allowed in Finland.

Target audience was those who have MS disease and people close to them. National Current Care Guidelines dictate what kind of treatment is offered to a patient. There are different kinds of treatments for this disease, and you have a possibility to affect the treatment you get.