Outdoor > Billboards: Sectors
WUNDERMAN THOMPSON , Milan / BURGER KING / 2021
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Cultural / Context information for the jury
Traditionally Italians enjoy Easter holidays flame grilling with family and friends in the park. But for the second year in a row, this was not possible due to Covid-19 restrictions.
Grilling at home seemed to be the only solution. However, we know home BBQs don't always go to plan and even result in newsworthy disasters, with several cases having been photographed and reported by Italian newspapers.
Ps. Obviously, only incidents that did not involve people or cause particular damage to homes were used for the ads.
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