Courage is beautiful

In times of crisis, we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Their bravery inspired us. Our campaign imagery not only featured heroes, it was also photographed by heroes. By featuring their striking portraits alongside three powerful words that spoke volumes in 15 countries, with each nation featuring local healthcare workers, Dove showed that beauty isn’t how you look, but what you do.