Print and Publishing > Print: Sectors

TEA

VMLY&R COMMERCE ARGENTINA, Buenos Aires / VOLKSWAGEN / 2020

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Digital Proof JPG
1 of 0 items

Overview

Credits

OVERVIEW

Cultural / Context information for the jury

In our country the truck has a fundamental importance in the industry. As the trains are of less influence, everything is transported by trucks and precisely, these Volkswagen trucks are those linked to agriculture. They carry and bring everything that agriculture produces. On this occasion, we were launching the bi-trains that are those trucks that have one more trailer and allows them to carry twice the load on each trip so we focused on a daily situation such as when we have a loose thread in our garment that when you pull you unravel the garment taking it with you.

More Entries from Automotive in Print and Publishing

24 items

Grand Prix Cannes Lions
COURAGE IS BEAUTIFUL

Corporate Purpose & Social Responsibility

COURAGE IS BEAUTIFUL

DOVE, OGILVY

(opens in a new tab)

More Entries from VMLY&R COMMERCE ARGENTINA

24 items

Shortlisted Cannes Lions
CORN

Automotive

CORN

VOLKSWAGEN, VMLY&R COMMERCE ARGENTINA

(opens in a new tab)