We planted Marmite subliminal triggers into other brands’ radio adverts. So what on the surface sounds like a normal set of radio ads for Seat, Fosters and Virgin Media, were in fact, Marmite Mind Control ads.

Each advert plays out just long enough to lure our victims in without raising suspicion - then we begin to introduce our suggestive messaging through the audio mix, into the listener’s ears and into their minds.

Every line was crafted to work specifically for each script, based on the existing ad’s dialogue, tone of voice and sound design. So whether it’s the constant whispering of ‘Marmite is not yuk’ in the Fosters ad, to the frantic audio blipping of ‘You love it’ and ‘Buy it’ in the Virgin Media ad, listeners were being exposed to Marmites suggestive messaging.

New ground was broken by facilitating this collaboration between these individual, distinct and unrelated brands.

It's in English.

Product Background: Marmite is a breakfast spread that is famous for its divisive umami flavour. The slogan “You either love it or hate it” was coined by Marmite in 1997 and has since been adopted by the nation as part of the English language (and has been verified by the Oxford English Dictionary).