Audio & Radio > Innovation in Radio & Audio

THE HY PROJECT

THE ELECTRIC FACTORY, Montevideo / TOYOTA / 2020

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

Write a short summary of what happens in the radio or audio work.

What is heard is the first artificial sound for electric and hybrid vehicles, which benefits the environment.

It is the sound of the vehicle when it is stopped, followed by the sound as it accelerates and finally decelerates.

Translation. Provide a full English translation of any audio.

no need to translate

Cultural / Context information for the jury

In the European Union as in the United States, from 2020 it will be mandatory to add artificial sound to electric and hybrid vehicles, as a safety standard. This is because vehicles with this technology do not emit sound while in motion, which becomes dangerous for pedestrians and other vehicles on public roads.

For this reason it is necessary to design sounds for your electric and hybrid models.

It is for this reason that we created The Hy Project, the first AVAS (Acoustic Vehicle Alert Systems) sound for vehicles that benefits the Environment.

Please outline the innovative elements of the work

Based on the previously mentioned context and having to design an artificial sound for our hybrid and electric models, we wondered if the sound, in addition to fulfilling its functional role to comply with the regulations, could do something else, such as benefit the environment.

Global research on how noise affects plants shows that they react to specific waveform spectrum vibrations (between 250-2500Hz). When exposed to a specific range of frequencies, plants show better growth and absorption of nutrients.

Taking these findings as a starting point, we decided to design a sound for vehicles that, contrary to damaging their environment, benefits them. With this information in mind, we've developed The Hy Project, the first AVAS sound that benefits the environment.

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