The film follows four real-life emergency responders as they are confronted with being labeled a "hero" in their daily lives. The word seems to trigger something within them and we begin to hear this word, "hero" as it is repeated over and over in their mind until all of these different voices begin to swirl and overlap one another. We see the emergency responders attempting to prepare for their shift as the voices reach an overwhelming and dizzying crescendo. Just as the noise becomes too much to take, we cut to silence where a set of titles appears:

When the world expects you to be a hero, it can be hard to ask for help.

If you’re an emergency responder feeling the pressure, help is available.

The audience is then driven to the website, www.bluelighttogether.org.uk for information and support.

The UK has a tradition of sensational journalism. During the pandemic, this culture manifested itself in an onslaught of headlines and daily news hailing, celebrating, and labelling emergency responders as “heroes” making this word inescapable in the UK press over the past year.