The vision for the film was to transport our audience not just through the physical space, but time as well – beginning at the dawn of mankind and continuing past a series of motifs that chart significant moments of change from history.

From there, we journey through 12 scenes – each representing the sectors of NEOM that will shape change in the future, before exiting into the wide-open expanse of NEOM’s desert.

The film is shot as a continuous backwards pull-through: a series of scenes artfully blended and edited through clever transitions give the illusion of one single uninterrupted shot.

Rather than trying to depict the place as it will be, the film focuses on NEOM’s purpose – a place conceived and designed to foster change and accelerate human progress. A place Made To Change.

As this film was intended for an international audience, no cultural terms or references that could be misunderstood were used. Two versions of the picture were created, one for international audiences and one for GCC audiences with the only differences being two scenes where actors in the GCC edit appeared in more traditional Arab clothing. The ad was created in 7 languages (English, Arabic, German, French, Indian, Japanese, Russian)

In this film, the camera moves through different sized scenes at different physical and apparent speeds with differing lighting setups. The cinematographer and their team used virtual cameras to work

out the actual speeds the camera would need to travel physically as well as the ideal focal lengths needed. In some shots, the camera needed to focus on the subject as it moved into view from behind travelling very quickly, and in others the shots started

centimetres from the subject and rapidly ended up to 20 metres away. Depth of field was used to highlight the main subject which was always in motion while keeping the rest of the scene legible. The director and cinematographer chose a lighting palette and

style intended to convey a feeling of enhanced reality with saturated colours and enhanced moods that create contrast between scenes.