The vision for the film was to transport our audience not just through the physical space, but time as well – beginning at the dawn of mankind and continuing past a series of motifs that chart significant moments of change from history.

From there, we journey through 12 scenes – each representing the sectors of NEOM that will shape change in the future, before exiting into the wide-open expanse of NEOM’s desert.

The film is shot as a continuous backwards pull-through: a series of scenes artfully blended and edited through clever transitions give the illusion of one single uninterrupted shot.

Rather than trying to depict the place as it will be, the film focuses on NEOM’s purpose – a place conceived and designed to foster change and accelerate human progress. A place Made To Change.

From the outset, it was imagined that this ad would look like a single, uninterrupted shot from the beginning right to the end frame.

With such an ambitious vision and an extremely condensed timeline of eight weeks to complete the film, the Director, Production Designer and their teams had to approach the shoot in a very technical manner in order to aid the VFX team's job of stitching together a seamless pull through 18 separate scenes.

Careful calculation of apparent and actual camera movement speed was needed to create the illusion of an unbroken and fluid camera move across 18 scenes with varying scales and complexity. Along with a storyboarding process that allowed the creation of highly accurate storyboards, each scene's physical geometric and lighting data was captured on set to allow the VFX teams to manipulate camera speed, build backgrounds and link everything through transitions.