Pharma > Healthcare Professional Engagement

HUMANIZING HEALTH

VCCP HEALTH, London / TEVA / 2022

CampaignCampaignLayout(opens in a new tab)
Supporting Content
1 of 0 items

Overview

Credits

OVERVIEW

Write a short summary of what happens in the film

The film shows a woman visiting a hospital for yet another chemotherapy session, accompanied by her husband. They walk in from the car park to sit in the waiting room. She is pale, worn down, disconnected, sad. As they sit in the chemotherapy room, a nurse dims the lights and a hospital curtain is pulled back to reveal…a stage! A girl in a sequin jacket plays the guitar, providing our soundtrack. This is the start of the Chemo Show. Our performers (who actually perform for patients in real life) take to the stage one by one. The audience laugh and clap. The woman and her husband smile at each other, warmed by this unexpected moment of humanity.

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

There are no restrictions as we are not advertising a product.

Describe the target audience and why your work is relevant to them.

We needed to reach people involved in initiatives that help patients in non-medical ways. Collaborating with hospital performers to create The Chemo Show meant our audience heard from people doing similar activities in social interviews, and saw a film highlighting the importance of their work.

More Entries from Non-Regulated in Pharma

24 items

Grand Prix Cannes Lions
I WILL ALWAYS BE ME

Non-Regulated

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)

More Entries from VCCP HEALTH

24 items

Gold Cannes Lions
TEVA HAIRSPRAY

Non-regulated: Direct to Consumer

TEVA HAIRSPRAY

TEVA PHARMACEUTICAL, VCCP HEALTH

(opens in a new tab)