The film is a symbolic initiation journey through the 5 circles of East Circle show. This is a trip where the viewer is immersed in a series of lively expressionistic and captivating scenes, following Zeina, our presenter and guide in the film. As the spot progresses, we go deeper into the true essence of the show: knowledge and opinions of the viewer.

East Circle program is a marquee show on the channel, and we produced a concept-based promo to promote the show. East Circle has 5 important segments, each is represented by a color and scene in the spot.

This spot aims to educate viewers through a aesthetically pleasing promo, about the values of the show - through expert opinions and research, we engage the audience with

It's a very technical film. We needed to film Zeina and the background scenes in 2 passes. The challenge was to match the 2 passes into a seamless image. Hence, we utilized the latest production equipment, using the Bolt which is a motion tracking rig. So that she can move from one circle to another seamlessly with different groups of people.

In post-production, we needed to add motion graphic elements to the scenes to give more context and meaning to what they are doing