Entertainment > Audio-visual Branded Content
ASHARQ NEWS, Dubai / ASHARQ NEWS / 2022
Overview
Credits
Why is this work relevant for Entertainment?
News need not be dry genre, but can be an engaging genre with graphics that engage. East Circle on Asharq News aims to create augmented reality graphics that merge the barrier between reality space and augmented space.
Background
The Russian-Ukraine conflict has many conflicting narratives. East Circle attempts to breakdown and show each narrative in 2 sides of the studio, comparing both narratives - the Russian media side and the mainstream Media side.
Describe the creative idea
We utilized our technology to create Virtual Videowalls to create the 2 different perspectives. Each narrative is shown on either side of the studio, to show both sides, through the virtual videowall and projecting AR elements into the studio space. These AR elements provide an additional dimension that gives the story more realism and interest.
Describe the strategy
We utilized our technology to create Virtual Videowalls to create the 2 different perspectives. Each narrative is shown on either side of the studio, to show both sides, through the virtual videowall and projecting AR elements into the studio space. These AR elements provide an additional dimension that gives the story more realism and interest.
Describe the execution
During the Russia-Ukraine crisis, we created this augmented reality solution within 2 days of the brief. This was show in our main studio 1 where the "space" between videowall and augmented space was creatively merged, to create graphics that engaged our audience.
Describe the outcome
East Circle during the Ukraine crisis became a top show.
More Entries from Live Broadcast / Live Streaming in Entertainment
24 items
More Entries from ASHARQ NEWS
18 items