Film > Innovation in Film
ASHARQ NEWS, Dubai / ASHARQ NEWS / 2022
Overview
Credits
Write a short summary of what happens in the film
Taqa+ is our weekly show about main stories in the world of Energy. Our ambition is to develop and produce this show in a completely different way - through virtual reality that will enable us to transport the viewer from one scene to another.
We conceptualized the show that will have an "open studio" where the environment can change dynamically based on the story that is being told. Shot in a small in-house green screen studio, we have been able to expand the endless possibilities in this new way of storytelling. AR elements enable us to focus on the information, and virtual windows appear when interviews are being held. Virtual cameras enable us to move out of the "open studio" to give a more visual and engaging experience to the story. Each episode also has a VR story that is weaved into the show to complete the virtual experience.
Cultural / Context information for the jury
News channels need to stay relevant with the news. And as such, the team only has 4 days to produce this show weekly.
Explain how the work innovatively used the film medium.
Viewers and users now are more attuned to high-end animations with the advent of gaming and movies. We believe that News can be part of that progress. With Asharq News targetting the younger audience, we set out and created a weekly energy show, produced entirely in virtual reality. We believe that news, and business news in particular, can be engaging and relevant to our younger audience.
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