Tell Me What Happened is considered one of North America's best original audio-branded content due to its exceptional quality, engaging content, and success in capturing and retaining audience attention.

Its meticulous casting process and unique 3D sound design created an immersive listening experience that resonated with listeners. With over 146,000 downloads, a completion rate averaging 89% across all episodes, and a rating of 4.9 (out of 5) from listeners, the podcast has proven to be a hit.

Additionally, Apple selected it for promotion in its New & Noteworthy section in the US and Canada. Partnerships with renowned institutions, such as The American Red Cross and Seattle Mountain Rescue, established TMWH's credibility and authority in emergency response.

TMWH has set a high bar for future branded podcasts with its combination of engaging content, exceptional quality, immersive sound design, and strategic partnerships.

From 14:08 to 14:14, Season 1 Episode 1: "An Epic Journey Proves Too Painful."

"As soon as I got to the other side, it hit me, along with a lightning bolt hitting the island I just left.

Season 2 Episode 6: Slackliner Saves Skier Hanging From Chairlift

"I got a call from them that evening from the hospital bed. A video message call, Rich was awake and smiling. Everything was fine."

04:10 to 04:18 of Episode 1 Season 2: 12 hours trapped in quicksand.

"They are crossing a stream of rushing water, stepping on ice-covered rocks, when Jessica's foot slides off, and down she goes."

22:31 to 20:36 of S1 E5: With Floodwaters Rising, Help Swoops In

"If the Water is rising and you are in your car, that's when we recommend you get to the roof of your car. But only then."

OnStar, a General Motors brand, has been a leader in the automotive safety industry for years. However, as the brand expanded beyond the vehicle by developing a new app, it recognized the need to increase awareness of its services.

To achieve this, OnStar sought to engage its target audience entertainingly and engagingly that would demonstrate its safety leadership and inspire people to take proactive measures to ensure their health in life-threatening circumstances—creating a podcast provided the brand with an unexpected opportunity to connect with its audience and promote its authority in the safety space.

The stories within the podcast showcased the value of a human connection in an emergency, an essential attribute of OnStar's services, while the inclusion of an expert in each episode offered proactive measures for listeners to protect their own health in similar situations.

We have 146K downloads and 77,382 unique listeners who have spent 50,109.8 hours listening. More than 5,700 listeners have subscribed, and the podcast has a rating of 4.9 (out of 5). Our completion rate averages 89% across all our episodes.

87% of listeners agreed they 'learned something new', and 84% said they appreciated the 'helpful tips on personal safety and security.'

Apple selected the podcast for promotion in its New & Noteworthy section in the US and Canada. We have charted in the Relationships category in the US and Canada, reaching #7 in the US and #2 in Canada.

Podcast listeners had significantly higher awareness of OnStar (+6 points) and a higher consideration rate (+16 points) than a control group. They also rated OnStar higher for crucial brand attributes, such as: providing human assistance (+12 points), being relevant for today's times (+11 points), and being innovative (+8 points).

The 3D spatial audio used in TMWH was implemented through binaural recording techniques and mixed using advanced software, creating an immersive listening experience that made listeners feel like they were part of the story.

This approach helped to engage listeners and contributed to the podcast's success, setting it apart from other branded podcasts.

The casting process used a disruptive approach to finding guests with real stories to share that were authentic and entertaining enough to keep listeners engaged for over 20 minutes. This involved conducting 68 pre-interviews and 32 hours of formal interviews to find diverse guests with unique and compelling experiences.

By taking this approach, TMWH created a podcast that resonated with listeners and established itself as one of North America's best original audio-branded content. Combining engaging content, exceptional quality, immersive sound design, and strategic partnerships set a high bar for future branded podcasts.

The past two years have seen record-busting natural disasters as climate change increases the impact of hurricanes, wildfires and flooding. Both in numbers and severity, dramatic storms and related disasters are striking with a ferocity not seen in recent history.

Life is getting and feeling more dangerous, which has increased residents’ anxiety about the safety of their property – and their own personal safety. Tell Me What Happened is addressing that anxiety by offering listeners to proactive measures they can take to safeguard their personal safety, while also offering insights from experts that inspire them with actionable steps that can save them in emergencies.