Social and Influencer > Culture & Context

#OPTINK

McCANN, Clichy / JUNGE HELDEN E.V. / 2023

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Cultural Insight in Social and Influencer

24 items

Grand Prix Cannes Lions
FLIPVERTISING

Audience Targeting / Engagement Strategies

FLIPVERTISING

SAMSUNG, CHEP NETWORK

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Gold Cannes Lions
NXT LVL

Consumer Services / Business to Business

NXT LVL

BANK OF MONTREAL, FCB TORONTO

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Gold Cannes Lions
WORLD CUP DELIVERY

Community Management

WORLD CUP DELIVERY

PEDIDOS YA, GUT

(opens in a new tab)
Gold Cannes Lions
OREO CHEAT COOKIES

Audience Targeting / Engagement Strategies

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
WHO - A THREAD MOVIE

Social Film

WHO - A THREAD MOVIE

PRIME VIDEO, HEREZIE

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Gold Cannes Lions
THE COST OF BEAUTY

Social Film

THE COST OF BEAUTY

DOVE, OGILVY

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Gold Cannes Lions
CASHBACK FOR YOUR JERSEY’S BACK

Sponsorship & Brand Partnership

CASHBACK FOR YOUR JERSEY’S BACK

FLASH, FCB BRASIL

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Gold Cannes Lions
#OPTINK

Cultural Insight

#OPTINK

JUNGE HELDEN E.V., McCANN

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Gold Cannes Lions
BILL IT TO BEZOS

Breakthrough on a Budget

BILL IT TO BEZOS

JANE/FINCH COMMUNITY CENTRE, Angry Butterfly

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Silver Cannes Lions
MICHELOB GUY

Food & Drink

MICHELOB GUY

AB INBEV – MICHELOB ULTRA, MICHELOB ULTRA

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Silver Cannes Lions
WEDNESDAY HATES MARKETING

Media / Entertainment

WEDNESDAY HATES MARKETING

NETFLIX, NETFLIX

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Silver Cannes Lions
THE RELUCTANT SHANTY

Not-for-profit / Charity / Government

THE RELUCTANT SHANTY

AUSTRALIANS FOR UNHCR, BMF

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Silver Cannes Lions
#KEEPTHEGREY

Real-time Response

#KEEPTHEGREY

DOVE, EDELMAN

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Silver Cannes Lions
TRENDING 2 TABLE

Social Data & Insight

TRENDING 2 TABLE

VOILÀ BY SOBEYS, FCB TORONTO

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Silver Cannes Lions
SCROLLING THERAPY

Social Data & Insight

SCROLLING THERAPY

EUROFARMA, DENTSU CREATIVE

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Silver Cannes Lions
RIDICULOUS EXCUSES NOT TO BE INCLUSIVE

Brand Storytelling

RIDICULOUS EXCUSES NOT TO BE INCLUSIVE

COORDOWN , INDIANA PRODUCTION COMPANY

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Silver Cannes Lions
ILLITERATE ADS

Innovative Use of Community

ILLITERATE ADS

PEPCO, VMLY&R

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Silver Cannes Lions
MISSION: WHOPPER

Innovative Use of Community

MISSION: WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
HEINZ A.I. KETCHUP

Metaverse, New Realities & Emerging Tech

HEINZ A.I. KETCHUP

KRAFT HEINZ, RETHINK

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Silver Cannes Lions
#UNEXAMINABLE

Social Film

#UNEXAMINABLE

THE VIF NETWORK, DDB ROMANIA

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Silver Cannes Lions
APPLE MUSIC SUPER BOWL HALFTIME SHOW - RIHANNA

Social Film Series

APPLE MUSIC SUPER BOWL HALFTIME SHOW - RIHANNA

APPLE, APPLE

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Silver Cannes Lions
I'M NEALE DANIHER

Co-Creation & User Generated Content

I'M NEALE DANIHER

FIGHTMND, CLEMENGER BBDO

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Silver Cannes Lions
#BRINGBACK2011

Multi-platform Social Campaign

#BRINGBACK2011

OREO INDIA, LEO BURNETT

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Silver Cannes Lions
THROUGH THEIR EYES

Social Purpose

THROUGH THEIR EYES

MAYBELLINE, HERO

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More Entries from McCANN

24 items

Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Targeting, Insights & Personalisation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
EAT A SWEDE

Fiction Film: 5-30 minutes

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Design-driven Effectiveness

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Brand & Communications Design

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Titanium Cannes Lions
THE EVERYDAY TACTICIAN

Titanium

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
FIT MY FEET

OTC Products

FIT MY FEET

BUCKAROO FOOTWARE, McCANN

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Gold Cannes Lions
FABRIC OF ENGLAND

Data Storytelling

FABRIC OF ENGLAND

SHOW RACISM THE RED CARD, McCANN

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Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Gold Cannes Lions
#OPTINK

Cultural Insight

#OPTINK

JUNGE HELDEN E.V., McCANN

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Gold Cannes Lions
GOLF

Home Appliances, Furnishings, Electronics & Audio Visual

GOLF

PIONEER, McCANN

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Silver Cannes Lions
THE EVERYDAY TACTICIAN

Data-Enhanced Creativity

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Quality Education

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Silver Cannes Lions
EAT A SWEDE

Non-profit / Foundation-led Education & Awareness

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

(opens in a new tab)
Silver Cannes Lions
PEPITO

Use of Print

PEPITO

GFR MEDIA, McCANN

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Silver Cannes Lions
#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

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Silver Cannes Lions
ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Creative Effectiveness for Good

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

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