Social and Influencer > Social Insights & Engagement

#FREECUTHBERT

McCANN, Manchester / ALDI / 2021

Awards:

Silver Cannes Lions
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Overview

Credits

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REDDIT, R/GA

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BEE_INFLUENCER

Community Management

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FONDATION DE FRANCE, PUBLICIS CONSEIL

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SUPER WENDY'S WORLD

Audience Targeting / Engagement Strategies

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

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#STILLSPEAKINGUP DEEPTRUTH

Innovative Use of Influencers

#STILLSPEAKINGUP DEEPTRUTH

PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES, PUBLICIS MEXICO

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RAISING PROFILES

Audience Targeting / Engagement Strategies

RAISING PROFILES

THE BIG ISSUE & LINKEDIN, FCB INFERNO

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$5 MISSING MENU MEAL TIKTOK

Real-time Response

$5 MISSING MENU MEAL TIKTOK

ARBY'S, FALLON

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#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

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SUPER WENDY'S WORLD

Innovative Use of Community

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

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BEE_INFLUENCER

Innovative Use of Influencers

BEE_INFLUENCER

FONDATION DE FRANCE, PUBLICIS CONSEIL

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THE BREAD EXAM

Innovative Use of Influencers

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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SUPERB OWL

Content Placement

SUPERB OWL

REDDIT, R/GA

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#STILLSPEAKINGUP DEEPTRUTH

Cultural Insight

#STILLSPEAKINGUP DEEPTRUTH

PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES, PUBLICIS MEXICO

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Bronze Cannes Lions
WHOPPER REPLY

Retail

WHOPPER REPLY

BURGER KING, UNCLE GREY

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Bronze Cannes Lions
BEE_INFLUENCER

Not-for-profit / Charity / Government

BEE_INFLUENCER

FONDATION DE FRANCE, PUBLICIS CONSEIL

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PLAYLIST TIMER

Audience Targeting / Engagement Strategies

PLAYLIST TIMER

BARILLA, PUBLICIS ITALY

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THE OREO DOOMSDAY VAULT

Real-time Response

THE OREO DOOMSDAY VAULT

OREO, THE COMMUNITY

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EARTH IS SAYING

Social Data & Insight

EARTH IS SAYING

GREENPEACE, GREY COLOMBIA

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Bronze Cannes Lions
THE UNFINISHED VOTES

New Realities & Voice-activation

THE UNFINISHED VOTES

CHANGE THE REF, McCANN HEALTH

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Bronze Cannes Lions
PEDESTAL PROJECT

New Realities & Voice-activation

PEDESTAL PROJECT

COLOR OF CHANGE, BBDO

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Bronze Cannes Lions
ABOLISH PARAGRAPH 219A

Organic Reach & Influence

ABOLISH PARAGRAPH 219A

TERRE DES FEMMES, GREY HAMBURG

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Bronze Cannes Lions
CHIPOTLE X E.L.F. COSMETICS

Partnerships

CHIPOTLE X E.L.F. COSMETICS

CHIPOTLE MEXICAN GRILL AND E.L.F. COSTMETICS, DAY ONE AGENCY

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Bronze Cannes Lions
GOLDFISH GO FOR THE HANDFUL

Partnerships

GOLDFISH GO FOR THE HANDFUL

CAMPBELL'S, SAATCHI & SAATCHI

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THE CLEAN JERSEY SWAP

Innovative Use of Influencers

THE CLEAN JERSEY SWAP

PROCTER & GAMBLE, SAATCHI & SAATCHI

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Bronze Cannes Lions
WHEN WILL SHE BE RIGHT?

Social Film

WHEN WILL SHE BE RIGHT?

UN WOMEN AUSTRALIA, THE MONKEYS, PART OF ACCENTURE INTERACTIVE

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ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Targeting, Insights & Personalisation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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EAT A SWEDE

Fiction Film: 5-30 minutes

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Design-driven Effectiveness

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Brand & Communications Design

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Titanium Cannes Lions
THE EVERYDAY TACTICIAN

Titanium

THE EVERYDAY TACTICIAN

XBOX, McCANN

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FIT MY FEET

OTC Products

FIT MY FEET

BUCKAROO FOOTWARE, McCANN

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FABRIC OF ENGLAND

Data Storytelling

FABRIC OF ENGLAND

SHOW RACISM THE RED CARD, McCANN

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THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

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FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Gold Cannes Lions
#OPTINK

Cultural Insight

#OPTINK

JUNGE HELDEN E.V., McCANN

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GOLF

Home Appliances, Furnishings, Electronics & Audio Visual

GOLF

PIONEER, McCANN

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THE EVERYDAY TACTICIAN

Data-Enhanced Creativity

THE EVERYDAY TACTICIAN

XBOX, McCANN

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ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Quality Education

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
EAT A SWEDE

Non-profit / Foundation-led Education & Awareness

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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PEPITO

Use of Print

PEPITO

GFR MEDIA, McCANN

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Silver Cannes Lions
#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

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Silver Cannes Lions
ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Creative Effectiveness for Good

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

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