PR > Social Engagement & Influencer Marketing

13 MINUTES

McCANN, Prague / CZECH INSURANCE ASSOCIATION / 2022

Awards:

Silver Cannes Lions
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Overview

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24 items

Grand Prix Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Social Engagement

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

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Gold Cannes Lions
THE BVG HEMPTICKET – COME HOME, CALM DOWN.

Travel / Leisure

THE BVG HEMPTICKET – COME HOME, CALM DOWN.

BERLINER VERKEHRSBETRIEBE (BVG) - AÖR, JUNG VON MATT AG

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Gold Cannes Lions
THE LOST CLASS

Not-for-profit / Charity / Government

THE LOST CLASS

CHANGE THE REF INC., LEO BURNETT

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Gold Cannes Lions
#FLUTWEIN - OUR WORST VINTAGE

Real-time Response

#FLUTWEIN - OUR WORST VINTAGE

AHR - A WINEREGION NEEDS HELP FOR REBUILDING E.V., SEVEN.ONE ADFACTORY

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Gold Cannes Lions
GENDER SWAP

Content Creation & Production

GENDER SWAP

WOMEN IN GAMES, BETC

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Gold Cannes Lions
THE LOST CLASS

Use of Events & Stunts

THE LOST CLASS

CHANGE THE REF INC., LEO BURNETT

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Gold Cannes Lions
9/12 - THE UNTOLD STORY OF RECONNECTING NEW YORK

Internal Communications & Employee Engagement

9/12 - THE UNTOLD STORY OF RECONNECTING NEW YORK

VERIZON, VERIZON

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Gold Cannes Lions
VIENNA STRIPS ON ONLYFANS

Breakthrough on a Budget

VIENNA STRIPS ON ONLYFANS

VIENNA TOURIST BOARD, JUNG von MATT DONAU

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Silver Cannes Lions
HEINZ HOT DOG PACT

Food & Drink

HEINZ HOT DOG PACT

KRAFT, RETHINK

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Silver Cannes Lions
SUNBREW

Food & Drink

SUNBREW

CORONA, DAVID

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Silver Cannes Lions
OUTLAW RUNNERS

Retail

OUTLAW RUNNERS

DISTANCE, BETC

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Silver Cannes Lions
BLACK BEAUTY IS BEAUTY

Retail

BLACK BEAUTY IS BEAUTY

SEPHORA, R/GA

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Silver Cannes Lions
REVERSE RENEGADE

Social Engagement

REVERSE RENEGADE

CHAMPION, ENERGY BBDO

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Silver Cannes Lions
THE NIGHT IS YOUNG

Social Engagement

THE NIGHT IS YOUNG

HEINEKEN, PUBLICIS ITALY

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Silver Cannes Lions
BACKUP UKRAINE

Real-time Response

BACKUP UKRAINE

POLYCAM X UNESCO, VIRTUE WORLDWIDE

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Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

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Silver Cannes Lions
THE TRUTH WINS

Content Discovery & Amplification

THE TRUTH WINS

REPORTERS WITHOUT BORDERS, DDB GERMANY

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Silver Cannes Lions
MICHELOB ULTRA - SAVE IT SEE IT

Content Discovery & Amplification

MICHELOB ULTRA - SAVE IT SEE IT

MICHELOB ULTRA , GUT

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Silver Cannes Lions
HACK MARKET

Use of Events & Stunts

HACK MARKET

BACK MARKET, MARCEL

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Silver Cannes Lions
GENDER SWAP

Brand Voice & Strategic Storytelling

GENDER SWAP

WOMEN IN GAMES, BETC

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Silver Cannes Lions
ONE HOUSE TO SAVE MANY

Corporate Image, Communication & Reputation Management

ONE HOUSE TO SAVE MANY

SUNCORP GROUP, LEO BURNETT

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Silver Cannes Lions
MONOPOLY OF INEQUALITIES

Public Affairs & Lobbying

MONOPOLY OF INEQUALITIES

L'OBSERVATOIRE DES INEGALITES, HEREZIE

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Silver Cannes Lions
REDUCE THE RIDE

Public Affairs & Lobbying

REDUCE THE RIDE

D'IETEREN, HAPPINESS, AN FCB ALLIANCE

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Silver Cannes Lions
LONG LIVE THE PRINCE

Sponsorship & Brand Partnership

LONG LIVE THE PRINCE

KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX, ENGINE

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Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Targeting, Insights & Personalisation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
EAT A SWEDE

Fiction Film: 5-30 minutes

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Design-driven Effectiveness

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Brand & Communications Design

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Titanium Cannes Lions
THE EVERYDAY TACTICIAN

Titanium

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
FIT MY FEET

OTC Products

FIT MY FEET

BUCKAROO FOOTWARE, McCANN

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Gold Cannes Lions
FABRIC OF ENGLAND

Data Storytelling

FABRIC OF ENGLAND

SHOW RACISM THE RED CARD, McCANN

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Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Gold Cannes Lions
#OPTINK

Cultural Insight

#OPTINK

JUNGE HELDEN E.V., McCANN

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Gold Cannes Lions
GOLF

Home Appliances, Furnishings, Electronics & Audio Visual

GOLF

PIONEER, McCANN

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Silver Cannes Lions
THE EVERYDAY TACTICIAN

Data-Enhanced Creativity

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Silver Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Quality Education

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
EAT A SWEDE

Non-profit / Foundation-led Education & Awareness

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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Silver Cannes Lions
PEPITO

Use of Print

PEPITO

GFR MEDIA, McCANN

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Silver Cannes Lions
#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

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Silver Cannes Lions
ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Creative Effectiveness for Good

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

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