The RABARBA logo recreates its aural meaning visually. Rather than committing to one static logo we created a dynamic system in which the movement of the letters form a new “RABARBA” each and every time.

Rabarba’s new logo was transformed into thousands of versions and each one found its own place from the agency’s door sign to its webpage; from it’s corporate identity to its cups, from its notebooks to its pencils and bags.

As an outcome of this self-renewal, all of our clients once again understood our main objective. In every single pitch the potential clients asked the reason behind every business card being different and again we had the chance to communicate our perspective.

The newly designed label is fluid and dynamic reflecting the agency’s flexibility in offering original, creative solutions for its clients.

RABARBA is the sound actors create during the dubbing process. When the supporting cast keeps saying RABARBA over and over, it sounds like people talking in the background. Istanbul based advertising agency RABARBA uses the terms as the deliberate buzz created to make brands famous. RABARBA wanted to create its new logo to match the definition of it’s name.