PR > Social Engagement & Influencer Marketing

FIGHTING TO REMEMBER

McCANN, Tel Aviv / ZIKARON BASLON / 2023

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Innovative Use of Influencers in PR

24 items

Grand Prix Cannes Lions
SELF LOVE BOUQUET

Brand Voice & Strategic Storytelling

SELF LOVE BOUQUET

DOORDASH, GUT

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Gold Cannes Lions
HOME

Travel / Leisure

HOME

NIKE, WIEDEN+KENNEDY

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Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
THE POSTPONED DAY

PR Effectiveness

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

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Gold Cannes Lions
THE POSTPONED DAY

Media Relations

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

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Gold Cannes Lions
APOLOGIZE THE RAINBOW

Launch / Re-launch

APOLOGIZE THE RAINBOW

SKITTLES, DDB

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Gold Cannes Lions
WHERE TO SETTLE

Sponsorship & Brand Partnership

WHERE TO SETTLE

MASTERCARD, McCANN POLAND

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Gold Cannes Lions
HOME

Cultural Insight

HOME

NIKE, WIEDEN+KENNEDY

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Gold Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

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Silver Cannes Lions
ICELAND FOOD CLUB

Retail

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

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Silver Cannes Lions
THE LAST PHOTO

Media / Entertainment

THE LAST PHOTO

ITV X CALM, adam&eveDDB

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Silver Cannes Lions
ARE YOU PRESS WORTHY?

Not-for-profit / Charity / Government

ARE YOU PRESS WORTHY?

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
DIRTY LAUNDRY

Not-for-profit / Charity / Government

DIRTY LAUNDRY

ABAAD RESOURCE CENTER FOR GENDER EQUALITY, LEO BURNETT

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Silver Cannes Lions
BRING HOME THE BUD

Real-time Response

BRING HOME THE BUD

BUDWEISER, WIEDEN+KENNEDY

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Silver Cannes Lions
THE BEST-SELLER CONSTITUTION

Real-time Response

THE BEST-SELLER CONSTITUTION

MERCADO LIBRE, GUT

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Silver Cannes Lions
KAMI

Innovative Use of Influencers

KAMI

DOWN SYNDROME INTERNATIONAL, FORSMAN & BODENFORS

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Silver Cannes Lions
ARE YOU PRESS WORTHY?

Research, Data & Analytics

ARE YOU PRESS WORTHY?

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

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Silver Cannes Lions
WELL-BEING INDEX (GDW)

Research, Data & Analytics

WELL-BEING INDEX (GDW)

NIKKEI INC., DENTSU INC.

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Silver Cannes Lions
The Tax Free Bagel

Use of Events & Stunts

The Tax Free Bagel

PHILADELPHIA CREAM CHEESE, GUT

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Silver Cannes Lions
RUNNER 321

Use of Events & Stunts

RUNNER 321

ADIDAS, FCB TORONTO

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Silver Cannes Lions
MAYO MCHACK

Use of Events & Stunts

MAYO MCHACK

HELLMANN'S, EDELMAN

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Silver Cannes Lions
#BRINGBACK2011

Launch / Re-launch

#BRINGBACK2011

OREO INDIA, LEO BURNETT

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Silver Cannes Lions
THE POSTPONED DAY

Brand Voice & Strategic Storytelling

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

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More Entries from McCANN

24 items

Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Targeting, Insights & Personalisation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
EAT A SWEDE

Fiction Film: 5-30 minutes

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Design-driven Effectiveness

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Brand & Communications Design

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Titanium Cannes Lions
THE EVERYDAY TACTICIAN

Titanium

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
FIT MY FEET

OTC Products

FIT MY FEET

BUCKAROO FOOTWARE, McCANN

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Gold Cannes Lions
FABRIC OF ENGLAND

Data Storytelling

FABRIC OF ENGLAND

SHOW RACISM THE RED CARD, McCANN

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Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Gold Cannes Lions
#OPTINK

Cultural Insight

#OPTINK

JUNGE HELDEN E.V., McCANN

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Gold Cannes Lions
GOLF

Home Appliances, Furnishings, Electronics & Audio Visual

GOLF

PIONEER, McCANN

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Silver Cannes Lions
THE EVERYDAY TACTICIAN

Data-Enhanced Creativity

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Quality Education

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Silver Cannes Lions
EAT A SWEDE

Non-profit / Foundation-led Education & Awareness

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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Silver Cannes Lions
PEPITO

Use of Print

PEPITO

GFR MEDIA, McCANN

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Silver Cannes Lions
#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

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Silver Cannes Lions
ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Creative Effectiveness for Good

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

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