Entertainment Lions For Gaming > Community

FIGHTING TO REMEMBER

McCANN, Tel Aviv / ZIKARON BASLON / 2023

Awards:

Bronze Cannes Lions
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Overview

Credits

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24 items

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Audio-visual Content

CLASH FROM THE PAST

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Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

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FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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FIFA 23 X TED LASSO

Brand Partnerships, Sponsorships & Collaborations

FIFA 23 X TED LASSO

EA SPORTS & APPLE, APPLE

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LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

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FIFA 23 X TED LASSO

Brand Integration for Games

FIFA 23 X TED LASSO

EA SPORTS & APPLE, APPLE

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UNBRANDED MENU

Influencer & Co-Creation

UNBRANDED MENU

MCDONALD'S, LEO BURNETT

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OREO CHEAT COOKIES

Brand Partnerships, Sponsorships & Collaborations

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

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THE PRINGLES NPC

Brand Partnerships, Sponsorships & Collaborations

THE PRINGLES NPC

PRINGLES, GREY

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THE GAMING CAP

Diversity & Inclusion in Gaming

THE GAMING CAP

DELL, VMLY&R

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Bronze Cannes Lions
MACHINEGUN MOUTH

Audio-visual Content

MACHINEGUN MOUTH

BATTLEGROUND MOBILE INDIA, DDB MUDRA

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Bronze Cannes Lions
PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

Audio-visual Content

PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

PLAYSTATION, SIX INC.

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Bronze Cannes Lions
THE TAIWANESE WORLD OF WARCRAFT

Audio-visual Content

THE TAIWANESE WORLD OF WARCRAFT

WORLD OF WARCRAFT, DENTSU CREATIVE TAIWAN

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Bronze Cannes Lions
READY PLAYER MOM

Live Broadcast / Live Streaming

READY PLAYER MOM

ENTEROGERMINA, MRM

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Bronze Cannes Lions
MISSION: WHOPPER

Live Broadcast / Live Streaming

MISSION: WHOPPER

BURGER KING, DAVID

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Bronze Cannes Lions
THE FLOOR IS FLAVA

Brand Integration for Games

THE FLOOR IS FLAVA

FRANK'S REDHOT, GREY

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Bronze Cannes Lions
ADOPT A STRAY

Use of Gaming / Streaming Platforms

ADOPT A STRAY

FRESH STEP, FCB CHICAGO

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Bronze Cannes Lions
SUPER WENDY'S WORLD

Community Management / Social Engagement

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

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Bronze Cannes Lions
FIGHTING TO REMEMBER

Influencer & Co-Creation

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Bronze Cannes Lions
LOVE SQUAD

Influencer & Co-Creation

LOVE SQUAD

WAOO, UNCLE GREY

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Bronze Cannes Lions
URBAN MINER

Brand Partnerships, Sponsorships & Collaborations

URBAN MINER

ELKJØP, NORD DDB

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Bronze Cannes Lions
GAME-HER

Diversity & Inclusion in Gaming

GAME-HER

GUARANA ANTARCTICA, SOKO

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Bronze Cannes Lions
BURGER GLITCH

Social Behaviour & Cultural Insight

BURGER GLITCH

BURGER KING, DAVID

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Bronze Cannes Lions
TURBOKADDY

Social Behaviour & Cultural Insight

TURBOKADDY

KAUFLAND, DDB

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Fiction Film: 5-30 minutes

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Gold Cannes Lions
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Brand & Communications Design

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FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

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FIGHTING TO REMEMBER

Innovative Use of Influencers

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Cultural Insight

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Cultural Insight

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#OPTINK

Not-for-profit / Charity / Government

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JUNGE HELDEN E.V., McCANN

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Non-profit / Foundation-led Education & Awareness

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PEPITO

Use of Print

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Real-time Response

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