‘Everyone has a thing’ was made for an iconic global e-commerce brand, set to redefine their Australian voice, and shaped by the diverse community of buyers and sellers who frequent the site.

The brand and agency created an opportunity with this work to create a new voice for the global brand in Australia. ‘Everyone has a thing’ was more than just a title, it was an ode to the collectors that make the brand what it is. With a focus on celebrating the individuals and unique passions , the brand sought to imbue the work with the beating heart of the individual, the passion of it’s customers.