The film continues to build on the magical realism established in the former executions. In keeping with this, ‘Hailstorm’ was approached more like a fable than a piece of straight realism, the storm serving as our relentless villain and the little car- our allegorical hero.

NRMA insurance is a part of a large insurance network in the Asia Pacific region.

The film 'Hailstorm' tells the story of a little car who seeks shelter from an incoming hailstorm. Propelled by some invisible force, it drives itself to the perfect hiding place and ultimately avoids any damage from an onslaught of falling ice.

The campaign continues to bring renewed meaning to ‘HELP’ by defining it as a promise to be there for whatever goes wrong. The campaign, centres around the messaging of, ‘Until then’ (when accidents cease to occur) ‘-we’ll be here to help.’

The photography sought capture the realism of the city and the tangible drama of the storm, playing this out against the more whimsical personality of the little car.

The storm itself was created using a combination of in-camera physical effects and background CGI. Interestingly, it may also be worth noting that the film was shot on what could only be described as an incredibly bright Australian summer’s day.