If a 7 meter tall action figure in a real oversized packaging hanging on a wall in central Vienna is not relevant for Outdoor, what is?

Arnie goes Netflix goes Austria. For promoting the first ever series of Arnold Schwarzenegger in the D-A-CH region it was more than logical to choose Vienna as the place for our placement: the worlds largest action figure. Arnie is Austria biggest hero and still creates a lot of media buzz whenever he is back home, also across the border to Germany and Switzerland.

Also hardly anything goes with Arnold as well as an action figure - THE merchandise that action fans played with in the 80s and 90s – who are our target group for Arnold's series today.

"I'll be back!" And indeed, the Governator is back and "bigger than ever": the Netflix series "FUBAR" presents us with more Schwarzenegger screen time than ever before in a total of 8 episodes and almost 8 hours.

Netflix briefed us to create attention for Arnold Schwarzenegger's first Netflix series and activate action fans in Austria, Germany, Switzerland and Arnie's community. Of course with the intention to bring Arnold and "FUBAR" where Mr. Universe always ends: in 1st place (of the Netflix charts).

The installation not only impressed the Viennese, but also Arnie himself: he traveled to Vienna and cycled past his giant alter ego and posted a video on his social channels. The whole Austrian press jumped on the story and was the news of the day.

Furthermore is the Guinness Book of Records currently checking whether we have even set a world record with this massive action figure.

And last but not least: FUBAR was from launch day on on the 1st place in the Netflix charts and stayed in the Top 10 for weeks. Actually it was so successful, that there will be a 2nd season. So: Arnie is back. Again.

A good idea is easy to describe, but often very hard to produce. In our case we not only had to build a real 7 meter high action figure of Arnold Schwarzenegger and it's corresponding packaging. We also had to make sure, we can "hang" it on a house wall. But the biggest challenge was the environmental aspect: As Arnold is one of the worlds toughest clima activists we had to make sure, our PR-actions are ecological and responsible. This is, why we didn’t use any regular toxic paint, but real “power paint”: Photocatalytic mineral paint!

This paint literally has the power to change things for good: it purifies the air by neutralising pollutants and harmful chemicals such as formaldehyde. 1 square meter painted with such paint has the same purifying effect as 1 square meter of mature trees.