One of the film's key objectives was to transform a fictional world into one that is both believable and captivating. To accomplish this, our production design, art direction, and VFX teams collaborated closely to bring this post-apocalyptic world back from the dead.

From decaying and desolate neighbourhoods, meticulously crafted sets, collapsed structures, to cars set ablaze, no detail was spared to create an immersive and terrifying environment. The makeup team also went to great lengths to craft and add ultra-realism to every character, transforming the superstar boxers into terrifying and decayed creatures of the night.

Riyadh Season is the entertainment initiative of the General Entertainment Authority to promote tourism in Saudi. It is a 6 month-long entertainment event (October to March) that aims to promote the city of Riyadh in Saudi Arabia to the world. From gastronomic experiences, to concerts, plays, art, sporting events and world-class shopping, there’s something for everyone at Riyadh Season.

However, for many years, Riyadh Season has been popular among the local population and the surrounding Middle East region. And didn’t attract many international travellers. To change this perception and make Riyadh even more attractive to international audiences, they decided to promote their crowning event – Boxing.

With a number of huge fights already under their belt, Riyadh has become the Mecca of boxing in the world, bar none. Each fight is unique in its matchup and has a story to tell. Hence no two campaigns are the same. Each is backed by insights of the fighters, or their history.

The story begins in a post-apocalyptic world, in a desolate neighbourhood over-run with zombies. The action then kicks off in a boxing gym as the floor starts to rumble and a pair of hands smashes through the canvas holding a title belt triggering lightning and thunder roars throughout the land.. summoning the last standing fighters to the Arena.

We then see the likes of Joshua, Wilder, and a host of other renowned boxers transformed into zombies as they punch and battle their way through hordes of zombies, determined to overcome the obstacles hindering their journey to the stadium.

The film ends with all the 16 boxers making it to the Arena, where they will fight their last battle to glory.

Riyadh Season aimed to kick off an extensive global campaign to captivate boxing enthusiasts worldwide and draw attention to Saudi Arabia. This event held immense significance because, in the boxing world, it's a rarity for boxing elites to face each other, safeguarding their titles. However, this time, 16 fighters agreed to step into the ring, risking it all, hence the name "the Day of Reckoning." It's a day featuring 8 fights, where rankings may witness significant changes, titles could shift, and long-standing scores get settled.

To match the magnitude of the event, Riyadh Season sought an action-packed promotional video that would drive Pay Per View subscriptions, increase ticket sales, and establish Saudi Arabia as a premier destination for hosting world-class boxing events.

Working with anyone without acting experience can pose a bit of a challenge. That said, professional boxers with no acting experience are no different. Although our professional boxers were playing zombies, they still had to put in a pretty convincing and terrifying performance. From menacing looks, to deathly stares, primal rage and maniacal laughter, fighters were guided to getting the maximum expressions, despite their limited time on camera, owing to their busy schedules. The result, a truly terrifying result, and we mean that in a good way.