This is a 90-second promotional film designed to engage a global audience and boxing enthusiasts, promoting the Boxing Event scheduled for Riyadh on December 23rd. The film was distributed on various social media platforms and aired on television.

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The story begins in a post-apocalyptic world, in a desolate neighbourhood over-run with zombies. The action then kicks off in a boxing gym as the floor starts to rumble and a pair of hands smashes through the canvas holding a title belt triggering lightning and thunder roars throughout the land.. summoning the last standing fighters to the Arena.

We then see the likes of Joshua, Wilder, and a host of other renowned boxers transformed into zombies as they punch and battle their way through hordes of zombies, determined to overcome the obstacles hindering their journey to the stadium.

The film ends with all the 16 boxers making it to the Arena, where they will fight their last battle to glory.

Riyadh Season aimed to kick off an extensive global campaign to captivate boxing enthusiasts worldwide and draw attention to Saudi Arabia. This event held immense significance because, in the boxing world, it's a rarity for boxing elites to face each other, safeguarding their titles. However, this time, 16 fighters agreed to step into the ring, risking it all, hence the name "the Day of Reckoning." It's a day featuring 8 fights, where rankings may witness significant changes, titles could shift, and long-standing scores get settled.

To match the magnitude of the event, Riyadh Season sought an action-packed promotional video that would drive Pay Per View subscriptions, increase ticket sales, and establish Saudi Arabia as a premier destination for hosting world-class boxing events.

In just the first week from release the campaign amassed a whopping 145 million views across platforms. 400 million potential impressions in addition to an unprecedented 100% net sentiment. The campaign also achieved its ticket sales target by selling out 100% of tickets, and also surpassed its target to reach 1 million Pay Per View subscriptions.

Besides tangible targets, the Day of Reckoning campaign also garnered world-wide recognition for a boxing promo, its cinematic prowess, and left field perspective with numerous publications expressing their admiration for the film.

The Sun: "The Best Promo Ever Made" Independent: "Impressive Cinematic Quality" Mirror: "Epic Promo Video" Boxing Social: "Must Watch Trailer"